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Long term partnerships

Viking always looks at the long term relationship with our partners.

In its first decades Viking had its own factory in Askim in Norway. As international competition got tougher in the late 1960's, Viking decided to gradually move production, not just to a labor cost compatible location, but also to be closer to its raw material source, the rubber trees. 

Oddvar Berge, a Norwegian civil engineer working for Viking, used his knowhow to create a sustainable business in Malaysia, the land of the rubber plantations. Even at that stage Viking decided to work closely with local people and the set up gradually became a joint venture.

Later on, the local people took over the plant, but still kept their very special relationship with the company that had started their rubber business there. 

Since then, Viking has entered into several partnerships across Europe and Asia in order to meet the growing demand for all types of waterproof footwear.

Viking always looks at the long term relationship with our partners.

We are interested in building a sustainable business to the benefit of both parties. We both need to be able to plan ahead and to develop a partnership where both can grow together and where challenges are solved together. It might be easy for some to end a partnership and find a new partner, but this is not the way that Viking operates. 

We believe that long term partnerships allow the supplier to develop a well-trained, stable work force and to ensure a reliable production plant.

We get good quality shoes, and they get regular business they can depend on. It is a relationship to our mutual benefit. It enables the factories to do long term planning, staff training, etc. It also enables them to invest in a good working environment for their staff, since they can plan expansion and rebuilding in a systematic way.

Long Term Partnerships