Cookie Policy

A cookie is a small text file stored on the user's device when the user visits a digital channel, such as a web page. Cookies are used, for example, to save login details or remember information when going from pageview to another.

Cookies can be useful for both the owner and user of a digital channel. For example, an owner can customize the service based on the stored information. In this way, users visiting the digital channel experienced it as more tailor-made and user-friendly.

You can choose not to accept cookies, but our digital channels will not work their best if cookies are not allowed. Most browsers allow you to change the settings so that the browser does not allow the use of cookies. Most browsers also allow you to delete cookies already stored on your device. How to enable, disable and delete cookies varies from browser to browser, and you can find information regarding this on the supplier's website or under "Help" in the browser.

We typically use cookies to collect information for the following purposes:

• Functional cookies and services: Cookies are important for the operation of our digital channels, and they provide an optimal user experience.

• Service development: Cookies help us monitor the use of our digital channels so we can improve them.  For example, we receive information about which pages are most popular, which links users arrive from or follow and how long users stay on our website.

• Usage analysis: We use cookies to gather statistical information about the number of visitors to our digital channels, as well as to evaluate the impact of advertising. We may collect information from, for example, marketing material and newsletters sent by email, to find out if the emails were opened and whether users have clicked links to our website in the email.

• Target marketing: Using cookies, we can also collect information to direct ads or content towards a particular user through the use of so-called target groups.

• In some cases, for example order tracking, you may be asked to accept cookies by a third party. Please read the cookie policy of the third party before accepting.

The following systems can place cookies on your device when using our digital channels:

• Google Analytics: web statistics

  • Used to track users across multiple pageviews in web analytics.

• Google AdWords: conversion tracking and remarketing

  • Used to a) measure conversions and b) display targeted ads based on content you've seen in our digital channels.

• Google Tag Manager: conversion tracking and remarketing

  • Used to a) measure conversions and b) display targeted ads based on content you've seen in our digital channels.

• Google Dynamic Remarketing: conversion tracking and remarketing

  • Used to a) measure conversions and b) display targeted ads based on content you've seen in our digital channels.

• Facebook: social media buttons, conversion tracking and retargeting

  • Used to a) show social media buttons in digital channels, b) measure conversions and c) display targeted ads based on content you've read in our digital channels.

• HubSpot: web statistics, form tools and profiling

  • Used to track users across multiple pageviews for analysis, marketing and sales.

• Microsoft Ads: conversion tracking and remarketing

  • Used to a) measure conversions and b) display targeted ads based on content you've seen in our digital channels.

• META: social media buttons, conversion tracking and retargeting

  • Used to a) show social media buttons in digital channels, b) measure conversions and c) display targeted ads based on content you've read in our digital channels.

• Rule: web statistics, form tools and profiling

  • Used to track users across multiple pageviews for analysis, marketing and sales.

• Klaviyo: web statistics, form tools and profiling

  • Used to track users across multiple pageviews for analysis, marketing and sales.

• Yotpo: conversion tracking and remarketing

  • Used to a) measure conversions and b) display targeted ads based on content you've seen in our digital channels.

• Cookieyes: Cookie consent management.

  • Used to obtain consent from website visitors in accordance with privacy compliancy

• Recova: Marketing.

  • Used to display targetted ads when you exit the website based on content you've viewed and predicted recommendations.