Creating a world where everyone can be an explorer
Impact roadmap 2030
To guide our work with environmental and social responsibility, we have established a roadmap towards 2030, structured around eight strategic focus areas. Each area incorporates concrete targets for each stepping stone on our journey. You can see our focus areas here:
Move towards circularity
Enable access to circular services such as repair and reuse.
Move towards green energy
Adopt renewable energy in our stores, offices and supply chain.
Move towards low impact materials
Increase share of responsible, recycled and renewable materials.
Move towards better chemicals
Eliminate the use of intentionally added PFAS-substances.
Move towards partnerships
Contribute actively in sustainability networks and innovation projects.
Move towards empowering people
Engage to ensure responsible working conditions for all workers.
Move towards traceability
Increase supply chain traceability and primary data collection.
Move towards beyond compliant
Adapt to evolving standards and align with stakeholder expectations.
