Privacy Policy and Terms of Use

We at Viking Outdoor Footwear AS ("Viking", "we" or "us") are committed to protecting your personal data. The Privacy Notice and Terms of Use (hereinafter referred to as "the terms") apply to our websites and other digital services such as blogs, email subscriptions and registering information through forms ("digital channels").

The terms govern all we do in regards to collecting, processing and using data. They also involve your rights regarding access, changing and deleting your personal data. By using our digital channels, you agree to these terms. The terms include that by subscribing to the Viking newsletter you also subscribe to the Viking Loyalty program. If you disagree with the computer practices described in the terms, you should avoid using our digital channels. We reserve the right to change these terms at any time without prior notice.

This version (v2.0) was updated 30/04/2024.

1. Terminology

We define some important concepts used here:

• Personal data is any information that may be directly or indirectly linked to you as an individual. See the section "What personal data do we process?" for information about what type of personal data we process.

• Anonymized data is information where we have removed all identifiable items so that it is no longer possible to associate the data with you as an individual.

• The processing of personal data is any use of personal information, including its collection, storage, modification, alignment, disclosure and deletion.

Our "digital channels" include our websites and other digital services such as blogs, email subscriptions and registering information through forms.

2. How do we collect personal data?

The data we collect about you depends on which of our digital channels you use, as well as what information you provide when purchasing, registering or in other contexts.

We collect personal data such as:

• Information you provide, for example, when you make a purchase or sign up for our services, subscribe to our newsletters and blogs, fill out a form or contact us.

• Information that is automatically registered when using our digital channels.

You are not obligated to provide us with personal information, but if you choose not to, we are not able to provide you with our services because, for example, we cannot bill you for the services or send you the information you request.

3. What personal data do we process?

We can process personal data within the following categories:

• Basic information, such as your name, address and contact details.

• Demographic information, such as date of birth and gender.

• Customer relationship information, such as order information, payment information, marketing permissions and your contact with customer support. We will not save your bank card details any longer than necessary.

• Data generated when using our digital channels, such as technical information about the device that you use when you visit our digital channels (including the date and time, what kind of computer/mobile phone, operating system and browser you are using, IP addresses, screen size, etc.). Read more under "Navigation information" which describes this more thoroughly.

• Customer surveys and feedback. Information that you have voluntarily provided us with by contacting us or giving us feedback.

Information related to the identification and registration of a customer or user, such as information about the user's identity and password.

• Any other information stored on the basis of your consent. In this case, you will receive specific information about what information we store and what it is used for when we request your consent.

Our digital channels are not intended for or targeted at children under 13 years of age. We do not store data regarding children under the age of 13 intentionally. If you believe that we have stored information about a child under 13, please contact us in writing so we can delete the information.

4. Navigation information

Cookies

We use cookies and similar technology in our digital channels. Cookies help us determine which parts of our digital channels are most popular, including what pages users visit and for how long. The information is used, for example, for the development and analysis of services and the targeting of ads on the internet. Read more about our use of cookies in section 9.

Log files

Information about your device's specifications, software and your visit is automatically collected by us. This information may include, for example, your IP address, browser type , domain name, internet service provider, files viewed (HTML pages, graphics, etc.), operating system, access time and from where you arrived to our digital channels.

Tracking pixels (e.g. clear gifs, web beacons, web bugs)

We use tracking pixels (also called clear gifs, web beacons, web bugs) that help us improve our digital channels by telling us what content is being displayed. Tracking pixels are small graphics elements, with a unique identifier similar to the function of cookies, and used to track the behavior of users on the web. Unlike cookies stored on the user's hard drive, tracking pixels are invisibly baked in our digital channels or in emails. This allows us to measure the impact of our marketing. We bundle the information we collect from emails to the customer's personal information.

Advertising

We may use third-party companies when we advertise online. These companies use cookies and tracking pixels to collect information about your activities on this and other websites to offer you targeted advertising based on your interests. You can unsubscribe from this site if you no longer wish to receive such information aimed at providing you with targeted ads: http://www.youronlinechoices.eu/. If you unsubscribe from the Viking newsletter then you have also unsubscribed from the Viking Loyalty program.

Keep in mind that this does not protect you from every type of advertisement. You will still be exposed to generic advertising.

5. How do we use your personal data?

We use the information we store about you for the following purposes:

• To deliver services: We process personal data to provide and deliver services to you. For example, your data is processed in connection with:

  • The delivery of the content you request, for example, emails to recipients who have subscribed to a newsletter or to blog updates,

  • The identification of customers,

  • Billing and payment follow up, and

  • Error correction, customer service and complaint processing.

• Development and analysis: We process personal data to improve and further develop our services and digital channels.

• Sales and marketing: We use both anonymized data and personal data for marketing purposes. These activities include marketing, including:

  • Creating audiences for marketing

  • Customizing and correcting marketing, for example by providing recommendations or targeted content in our digital channels

  • Sending newsletters and other forms of direct marketing when permitted

  • conducting market analyses, customer satisfaction surveys, etc.

  • "cleaning" contact information against the registrars of Facebook, Google and other digital actors so we can communicate with you and other users like you through these channels

• Information security and abuse of services: We will be able to process personal data to ensure the utmost security in our digital channels. We will also be able to process personal data to detect or prevent various types of abuse.

• Compliance with statutory provisions: We process personal data to fulfil our legally established duties, for example, in connection with accounting and providing information to the relevant authorities when required to under Norwegian law.

• Other purposes you have consented to: We will be able to process your personal data for all other purposes that you specifically consent to.

We primarily process personal data based on user consent. We also process personal data based on agreements and legitimate interests. When processing is based on your consent, you can withdraw your consent at any time by writing to us. When processing is based on legitimate interests, you have the right to submit a complaint regarding the processing.

6. How do we protect your data?

Protecting your personal data is a top priority for us, and we continuously work to protect personal data and other confidential information. The work securing data includes both physical, technical and administrative measures, including the protection of employees, information, IT infrastructure, internal and public networks, as well as office buildings and technical facilities.

Securing data also means that we regularly carry out risk assessments and go through various factors such as available technology, business needs and legal requirements. This is to ensure that we have adequate security measures in place at all times, so that we can, for example, prevent personal data from being compromised.

7. To whom de we disclose personal data?

We will be able to provide personal data to:

• Data processors who work as sub-contractors for us and process your data on our behalf. Such sub-contractors may not use personal data for any purpose other than providing the service agreed upon by us. We take special precautions to make sure that sub-contractors act in accordance with these terms and Norwegian privacy laws, especially when the data processor is located in a country outside of Norway or the EU/EEA. Our data processors outside Norway are located in the United States and Denmark, among other places.

Other parties with your consent:

• Suverymonkey – Online survey tool.

• Microsoft Ads - Online advertising platform

• Google Ads - Online advertising platform

• META – Social Metaverse company

• Yotpo – Retention marketing platform

• Klaviyo – Marketing automation platform

• Hubspot – CRM platform

• Adyen – Payment company

• Easycom – E-commerce return platform

• Imi GO! – Warehouse return platform

• Centra – DTC & wholesale e-commerce platform

• Vercel – Cloud platform

• AWS – Amazon cloud platform

• Google analytics - Website analytics service

• Subbly – A subscription platform

We can also disclose data:

• In cases mandated by law, for example under order from the courts, the police or other public authorities, according to strict predefined processes.

• In connection with a transfer of business, e.g. as part of a merger, acquisition, sale of our assets or transfer of services to another company. In this case, you will be notified by email and/or see a notice in our digital channels about any change in ownership, use of your personal data and choices you may have regarding your personal data.

8. How long do we save your data?

We will store your personal data as long as necessary to fulfil the purposes specified in the terms, unless a longer storage period is imposed or permitted under applicable law.

Personal data is stored as long as you have an active relationship with us or our digital channels, or until you ask us to forget about you and delete stored information about you. We define a relationship with us or one of our digital channels as (i) being a customer with us, (ii) agreeing to receive marketing information from us, (iii) actively requesting contact with us through social media, electronic messages or online forms, (iv) been active on our digital channels after you have given your consent. The relationship is defined as active if it has been exercised during the last 24 months.

Storage of anonymized information is not subject to such limitations or requirements.

In addition, we try to ensure that personal data and other customer information is updated and correct and that we do not store any information that is unnecessary in relation to the purposes of processing personal data.

9. How do we use cookies?

We use cookies and similar technology in our digital channels. Cookies help us determine which parts of our digital channels are most popular, including what pages users visit and for how long. The information is used, for example, for the performance, development and analysis of services and the targeting of ads on the internet.

You will find updated information about how we use cookies here.

We may combine information from cookies with other information we have registered about you and your customer relationship when permitted by applicable law or you have given us your consent.

You agree to our use of cookies by using our digital channels with a browser where the settings allow you to store cookies on your device.

Our websites may contain links to third-party websites, products and services, including social media (such as Facebook's Social Plugins). Third party services or third party applications available on our websites are subject to third party privacy notices. We encourage you to familiarize yourself with these third-party privacy practices.

10. What are your rights and choices?

You have the right to:

• Know what information we have registered for you,

• Require incorrect, unnecessary, deficient or outdated personal data be corrected or removed,

• Withdraw or restrict any consent to process personal data that you have provided. Please be aware, however, that this may lead to us no longer being able to provide some of our services to you,

• Deactivate data collection for Google Analytics.

• Any change to this Notice will be published on the website.

We are committed to running a responsible and sustainable business. If you believe that we are not complying with these terms or applicable law, you may submit a complaint to us or, if necessary, to the Norwegian Data Protection Authority (Datatilsynet). We will confirm within 48 hours that we have received a request from you. We always try to reply to requests as quickly as possible. If this is not possible, we will respond to a request within 30 days. Depending on the complexity or number of requests received, we may extend the response period by 30 days. We shall inform you if an extension is required within the first 30 day period and explain the reason for the extension.

11. Changes in the terms

As our business and tools evolve, we may need to update the terms. We encourage you to review the terms on a regular basis.

12. How to contact us?

Viking Outdoor Footwear AS (Bus. reg. no. 992 933 348), Brynsveien 16B, 0667 Oslo, Norway, is the data controller for the processing of personal data in accordance with this privacy notice.

For questions and inquiries regarding our processing of personal data, please contact us at viking@vikingfootwear.com.

By using our digital channels, you agree to these terms of use.

1. Permitted use

You may only use content from our digital channels for non-commercial, personal purposes, and/or to learn about Viking's products and services, and solely in accordance with the terms of use.

2. Prohibited use

By using our digital channels, you express agreement that you will not:

• Use our digital channels in violation of these terms of use.

• Copy, modify or imitate the work, deconstruct or disassemble the page, or otherwise attempt to detect the source code or allow a third party to do so.

• Sell, assign, resell, distribute, exploit commercially or otherwise transfer rights to or make content or services available to any third party in any way.

• Use or launch an automated system, including but not limited to: "robots", "spiders" or "offline readers" that use the page in a way that sends multiple requests to the server for a given time period, which one would find difficult to assume that a person could produce using regular online browsers.

• Use our digital channels in a way that destroys, disables, overloads or degrades channels, or interfere with other parties' use and enjoyment of the channels.

• Mirror or include the channels in whole or in part in any other channel.

• Attempt to obtain unauthorized access to our digital channels.

• Access our digital channels in a way different than within the framework offered by Viking to access the channels.

• Use our digital channels for a purpose or in a manner prohibited according to the terms.

• Attempt any unauthorized use of the content or of the channels that may be in violation of the patent, copyright, trademarks and other laws.

3. Copyright and trademarks

Our digital channels are protected by applicable intellectual property laws and other laws, including trademark and copyright laws. Our digital channels, including all intellectual property in the channels, belong to and are the property of Viking Outdoor Footwear AS or its licensors (if any). Viking has all copyrights for the contents. If no specific permission to use certain content is granted, the content shall not be copied, reproduced, modified, published, uploaded, posted, transmitted, exported or distributed in any way and you agree not to change, hire out, borrow, sell, distribute, broadcast or create imitated work of the content on the page, in part or in its entirety, in any way. Viking's logo and other brands used by Viking from time to time are trademarks and Viking property.

4. Information and material you register and share with us

You guarantee that you have the necessary rights to any material you register or share in our digital channels, and you grant us the right to use and publish this material. You guarantee that you do not intend to deceive or provide misleading information, and the material you provide does not violate these terms of use.

5. Links to third-party websites

Links to or information about third-party sites are for your convenience only. If you use these links, you will leave our digital channels. Such links or information does not mean that Viking contributes, recommends or sponsors third-party websites or the information found therein. Viking is not responsible for the availability of such sites. Viking is not responsible or liable for such webpages or the contents of these. If you use the links to external pages, you will leave our digital channels and be subject to the terms of use and the privacy practices of these pages.

6. Downloading files

Viking cannot guarantee or accept that the files available for download via our digital channels are free from viruses or other malicious code, files or programs.

7. Disclaimer/limitation of liability

Viking and our service providers, licensors and vendors provide no guarantee for our digital channels or the content's suitability, reliability, availability, timeliness, security or accuracy. All information, software, products, services and graphic elements are offered "as is", without any guarantee.

As far as possible within the stipulated legislation, Viking and their service providers, licensors or suppliers shall under no circumstances be held liable for any loss or damage in any form that may arise from or in connection with the use of our digital channels, regardless of whether it is based on a contract, compensation, negligence, fault, and even if the Viking or any of the Viking partners have been informed of the possibility of damage.

8. Compensation

You understand and agree that you are personally responsible for your own behavior in our digital channels. You agree to indemnify, protect and hold Viking, its parent company, affiliates, affiliated companies, partners, licensors, employees, agents and all third party information services free from harm and from any claims, losses, expenses, damages and charges (including but not limited to direct, incidental, consequential and indirect damages) and realistic attorney expenses as a result of or due to the use, abuse or inability to use our digital channels or content, or any breach of these terms.